In business, there is always an expert team behind any product or service. The end consumer might not see all the people involved in achieving success, but if you’re knowledgeable about the corporate world, you know what it takes to put together something that your clients love.
Each person who brings their expertise to a project has an important role to play, whether they are visible to the consumer or not. Whatever your industry, you need research, marketing, production, manufacturing, and sales teams to provide support. They have very different roles in the process, but for each team, the end goal is the same.
A real estate syndication is much like this.
Each person involved in the syndication, passive investors, sponsors, brokers, and property managers, share a vision. They want to make their asset the best it can be by investing time, money, and genius. However, each person’s role in the project is different.
In this article, I want to talk about who is on the team that makes a real estate syndication successful, and how their roles support your investment.
People in a Real Estate Syndication
Here are the key roles that come together to make a real estate syndication happen:
- Real estate broker
- Lender
- General partners
- Key principals
- Passive investors
- Property manager
- Gen+ Capital
Real Estate Broker
The real estate broker is the person or team who surfaces the property for sale, either as a listing or as an off-market opportunity (i.e., not publicly listed).
Having a strong real estate broker is crucial, as they are the main liaison between the buyer and the seller throughout the acquisition process.
Lender
The lender is the biggest money partner in a real estate syndication because they provide the loan for the property. The lender performs their own due diligence, underwriting, and gets a separate appraisal to make sure the property is worth the value of the loan requested.
In the airplane analogy, neither the real estate broker nor the lender are aboard the plane. They have important roles in bringing the project to fruition, but they are not part of the purchasing entity, nor do they share in any of the returns.
General Partners
The general partners synchronize with the real estate broker and lender to secure the loan and acquire the property in addition to managing the asset throughout the life of the project, which is why they are often also called the lead syndicators.
The general partnership team includes both the sponsors and the operators (sometimes these are the same people).
The sponsors are the ones signing on the dotted line for the loan and are often involved in the acquisition and underwriting processes.
The operators are generally responsible for managing the acquisition and for executing the business plan by overseeing the day-to-day operations. Operators guide the property manager and ensure that renovations are on schedule and within budget.
Key Principals
For a commercial loan, the sponsor is required to show a certain amount of personal liquidity. This reassures the lender that the sponsor can contribute additional personal capital to keep the property afloat if things were to ever go wrong.
One or more key principals may be brought into the deal to help guarantee the loan if the sponsor’s personal balance sheet is insufficient.
Passive Investors
A real estate syndication’s passive investors have no active role in the project. They simply invest their money in exchange for a share of the returns. Like the passengers on an airplane, they get to put their money in, sit back, and enjoy the ride.
What a great position!
Property Manager
Once the property has been acquired, the property manager becomes arguably the most important partner in the project because they are the “boots on the ground” who execute renovation projects according to the business plan.
The property manager works closely with the operator (i.e. the asset manager) to ensure the business plan is being followed and that any unexpected surprises are addressed properly.
Gen+ Capital
In a real estate syndication, Gen+ Capital is part of the general partnership. Our main role is to lead investor relations, review of conservative underwriting criteria and help raise the equity needed.
We serve as an advocate for investors by ensuring that the sponsors’ projections are conservative, deals are structured favorably toward investors, that multiple exit strategies exist, and that capital will be preserved and grow.
After the property is acquired, we act as the liaison between the sponsor/operator team and the investors by providing updates, financial reports, and other important information between parties.
Moving Forward as a Passive Partner
A real estate syndication, by definition, is a group investment. And it’s only through pooling resources and coordinating that the syndication can be successful.
In addition to the key roles discussed here, there are inspectors, appraisers, cost segregation specialists, CPA, legal team, insurance agents, and more, who work in the background to make sure that the syndication gets off the ground.
While all their respective roles are different, they are all needed to ensure the success of the syndication.
Next Steps
Here at Gen+ Capital, we provide multiple ways to leverage the power of real estate syndications in your investment portfolio so you can take advantage of real estate’s cash flow, equity, appreciation, and tax benefits.
Get Started Investing Now
If you’re accredited and looking to deploy capital, we invite you to sign up for our Investor Club to get access to our current or upcoming opportunities.